Boomerang gets new Wintery Look for 2012

As December started, and Christmas approaches, Boomerang has been given a festive makeover. Since Dec 1st, The channel shows a series of new bumpers, promos and continuity set in a snowy atmosphere, with its characters playing about and getting into mischief, while The swirling logo has a glittery snowy touch up.

This is the first time Boomerang has had an official look for the holidays. in the past, you just had an occasional themed ident. The new look has been launched throughout Europe, with several various alternatives (like ad break cues or special events).

Some examples can be found here. http://boomerangeurope.blogspot.co.uk/2012/12/boomerang-got-winterholiday-look.html